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Product preview: Business Builder is currently in controlled testing. General access is not yet available.

Zero to 1 · Business Builder

From business decisions to practical execution.

An emerging AI-assisted execution capability within the Zero to 1 Founder Operating System, designed to turn a brief you approve into practical business work.

Explore how it worksAuthorised test sign-in

Public preview · controlled testing

How it works

Your words in, checked work out.

Illustration of the workflow. This is how the test version works today; the steps may change.

  1. 01 / 08

    Discuss the work

    Say what the business needs.

    zero to 1business.builderExample · a candle shop
    Spring range landing page01 · Discuss the work
    You

    A page where people can join the waitlist for our spring candles.

    Advisor

    A landing page for the spring range. I will write the brief: who it is for, the three scents, how people hear first. You approve it before anything is built.

  2. 02 / 08

    Develop a brief

    The chat writes it up as a brief.

    zero to 1business.builderExample · a candle shop
    Spring range landing page02 · Develop a brief
    Brief version 1 is ready for you.
    Brief · version 1

    Spring range landing page

    Where it lives: on the web, on a test address first.

    Mockup
    Who it is for
    Market buyers, and the friends they share it with.
    The three scents
    FigGreen fig, warm wood
    CedarCedar, a little smoke
    LinenCotton, bergamot
    Join the waitlist
    First nameEmailTell me on launch dayJoin the waitlist

    Only first name and email.

    AssumptionsPhotos from your library.
    Not in this versionNo shop or payments.
    Left to decideThe ship date.
  3. 03 / 08

    Comment on the brief

    Pin notes on any part. They become version 2.

    zero to 1business.builderExample · a candle shop
    Spring range landing page03 · Comment on the brief
    2 comments on version 1. They go to the brief writer.
    Brief · version 1

    Spring range landing page

    Where it lives: on the web, on a test address first.

    1
    The three scents
    FigGreen fig, warm wood
    CedarCedar, a little smoke
    LinenCotton, bergamot
    2
    Join the waitlist
    First nameEmailTell me on launch dayJoin the waitlist

    Only first name and email.

    Mockup
    AssumptionsPhotos from your library.
    Not in this versionNo shop or payments.
    Left to decideThe ship date.
  4. 04 / 08

    You approve

    Nothing is built until you do.

    Your decision
    zero to 1business.builderExample · a candle shop
    Spring range landing page04 · You approve
    Brief version 2 is ready for you.
    Brief · version 2

    Spring range landing page

    Where it lives: on the web, on a test address first.

    Mockup
    Who it is for
    Market buyers, and the friends they share it with.
    The three scents
    FigGreen fig, warm wood
    CedarCedar, a little smoke
    LinenCotton, bergamot
    Join the waitlist
    First nameEmailTell me on launch dayJoin the waitlist

    Only first name and email.The range ships in March.

    AssumptionsPhotos from your library.
    Not in this versionNo shop or payments.
    Left to decideNothing.
  5. 05 / 08

    Build and check

    Jobs run, priced first. A failing check goes back for a fix round.

    zero to 1business.builderExample · a candle shop
    Spring range landing page05 · Build and check
    1 finding sent back; fix round 1 is running, then the check runs again.
    • Write the pagebuild · fix round 1
    • Make the imagesbuild · done
    • Security scanverify · done
    • Accessibility checkverify · 1 finding, sent back
  6. 06 / 08

    You review

    Comment on what was made. You decide what happens next.

    Your decision
    zero to 1business.builderExample · a candle shop
    Spring range landing page06 · You review
    3 notes on the build.
    PreviewCode
    Security scanRunAccessibility check1 note
  7. 07 / 08

    Revise

    Your notes become the next brief version.

    zero to 1business.builderExample · a candle shop
    Spring range landing page07 · Revise
    Brief version 3: 3 changes from your review.
    Brief · version 3

    Spring range landing page

    Where it lives: on the web, on a test address first.

    What will change
    1. A lighter photo at the top.
    2. A price under each scent.
    3. The button says Join the waitlist.
    Mockup
    Who it is for
    Market buyers, and the friends they share it with.
    The three scents
    FigGreen fig, warm wood£18
    CedarCedar, a little smoke£18
    LinenCotton, bergamot£18
    Join the waitlist
    First nameEmailTell me on launch dayJoin the waitlist

    Only first name and email.The range ships in March.

    AssumptionsPhotos from your library. £18 each.
    Not in this versionNo shop or payments.
    Left to decideNothing.
  8. 08 / 08

    Live

    Going live is your click. It starts on a test address.

    zero to 1business.builderExample · a candle shop
    Spring range landing page08 · Live
    Version 3 is built and checked. Going live is your click.
    Brief · version 3

    Spring range landing page

    Where it lives: on the web, on a test address first.

    What will change
    1. A lighter photo at the top.
    2. A price under each scent.
    3. The button says Join the waitlist.
    Mockup
    Who it is for
    Market buyers, and the friends they share it with.
    The three scents
    FigGreen fig, warm wood£18
    CedarCedar, a little smoke£18
    LinenCotton, bergamot£18
    Join the waitlist
    First nameEmailTell me on launch dayJoin the waitlist

    Only first name and email.The range ships in March.

    AssumptionsPhotos from your library. £18 each.
    Not in this versionNo shop or payments.
    Left to decideNothing.

01 of 08: Discuss the work

You decide. It does the work you approved.

It never decides on its own what you publish, spend, promise customers or sign.

  • You approve every brief
  • Going live is your click
  • Nothing is posted or sent for you

What you can build

  • Landing pagesFrom an approved brief, checked, live on a test address.
  • Ads and short videosCopy, statics and a 12 s video in three sizes. Posting stays with you.
  • Business plan and build planDrafted in a chat, adopted only by you. Live for test accounts.
  • Online shopOn your own Stripe. A test sale is not yet shown.
  • Legal pagesPrivacy, terms and returns from your legal plan. Not yet shown live on a site.
  • Financial plan and remindersA financial plan, and reminders you set from the chat. Your accounts stay in your own tools.
  • Web appsApps with their own data; imports take a restore point first. Tried on one test app so far.
  • BoardsPrivate dashboards on your own data. Shown for one test account so far.
  • Registration checklistsSteps for the United Kingdom and South Africa only.
  • Campaign guidesNot available yet: guides for your own ad accounts.

Business Builder is in controlled testing, and some of these work only under set conditions.

The execution gap, Zero to 1 and institutions

The execution gap

Knowing what to do is not the same as getting it done.

Business Builder explores whether AI-assisted execution can lower the tools, skills, time and money that work needs. It is a question we are testing, not a result we have shown.

Part of Zero to 1Zero to 1 Founder JourneysSame account. It sits beside founder development and no Founder Journey needs it.Universities and programmesDiscuss potential programme applicationsPotential applications only; not an available service yet.
Public preview

Current status

Authorised test sign-inFounders: start with Zero to 1Institutions: programme enquiries